How to Write a Successful Online Advertisement

I love watching the Superbowl for two reasons. The first reason is I love the game of football and the second reason is to watch some of the commercials. It is the only television program where people actually stay tuned to watch an advertisement. It is also the only time where if your ad is bad it will do a lot of harm and if it is good your business will benefit tremendously from it.

The same holds true for online advertising. When someone goes to an online website where there are advertisements or products being sold such as Craigslist, Ebay, or Indocquent, they are specifically looking for what you are selling or providing. A good online advertisement will carry huge weight in their minds and more than likely produce a sale and hopefully a repeat customer. A bad online advertisement will send them running for the hills and with the many social websites out there today like MySpace, Facebook, Twitter etc., bad news will spread like an out of control wildfire.

Here are some tips to help you write an affective online advertisement that, when done properly, should get you some good results.

Write a good headline Nothing screams bad ad before you even read it like a terrible headline. The headline is your hook into the customer. If someone is looking for a product that does a specific task, chances are they will do a search for exactly what they need. If they see your headline and all it reads is something very generic about the product that you are selling, chances are they might not click on it. You need to tailor your headline to hook your customer into reading your online advertisement.

Don’t go overboard with today’s web tools With the many web tools out there today that online advertising sites offer, you are limitless as to what you can do when you create your ad. And because they are easy to use and implement you do not need to be a rocket scientist either. On the flip side of that, do not go over board. Not every piece of text needs to be in font size 48, bolded, in red and highlighted. In fact that will deter your customers from taking you seriously. They will look at your ad and think you are trying too hard to sell your product. Definitely use the web tools available, insert some pictures, video maybe even some flash to get your point across, but keep it to the minimum and most of all keep it professional.

How do I get a hold of you? As crazy as this sounds, I can not begin to tell you how many advertisements I have seen on our web site that are done really well and then someone reading the ad has no idea on how to get a hold of the person who ran the ad. They got so wrapped up into making this beautiful online advertisement masterpiece that they forgot to include their phone number, email a web site or ordering instructions. You must not forget to put the means by which someone can contact you into your advertisement.

Online advertising is a fast and economical way to reach millions if not potentially hundreds of millions customers in an instant. If done properly you can jump start your success in a flash. When done poorly it may take you even longer to get off the ground.

Posted in: Business Opportunities